Straub & Straub GmbH

We are a communications agency with offices in Zurich, Hamburg, Stuttgart and Hanover. For more than 20 years, we have been supporting companies, institutions and public-sector clients in complex communications challenges, with a particular focus on infrastructure, energy, transformation and socially relevant change processes. Our work for you begins where projects need to be more than simply explained – where they need to be understood, contextualised and accepted. This applies to the expansion of renewable energies, new infrastructure projects, heating and grid development, climate strategies, mobility, site development and sensitive transformation processes within organisations. We develop communications strategies, create robust narratives, make complex content understandable and shape dialogue with politics, business, the media, employees and the wider public.

We provide strategic advice and implement measures with a team of specialised experts working across consulting, strategy, design, editorial services and online/social media. A particular focus lies on acceptance communication, citizen dialogue, participation processes, stakeholder management, public affairs and crisis communication. We support our clients in building trust at an early stage, taking questions seriously, framing conflicts communicatively and making transformation not only technically sound, but also socially comprehensible and acceptable.

At the Speakers Corner, we – Tina Straub and Rüdiger Straub, Managing Directors of Straub & Straub – will provide insights into the practice of effective climate communication: "Transformation succeeds only through dialogue: climate communication between business, politics and the public.”We will show which mistakes companies should avoid, how acceptance is created, and why successful transformation is always also a question of clarity, attitude and credible dialogue.